How a Marketplace Works
Understand the workflow of a standard Marketplace
The concept of an online marketplace, is to allow customers to seamlessly purchase from multiple stores (vendors) a single website transaction with ease. There are 3 typical roles for the running of the site:
- Customers: These are the end users / target market of the marketplace. The success of the marketplace will hinge on making the website as easy to use as possible, and the timely delivery of their orders.
- Vendors: These are the various stores who are selling their products on the marketplace. They provide products or services, and usually responsible for fulfilling the orders received.
- Marketplace Owners: These are the people who are responsible for running the marketplace, and setting everything up for Vendors and Customers.
The marketplace can be tailored to a single industry, specific target audience, or can be general for all customers to buy publicly.
Below is an example of a standard buyer workflow from purchase to vendor payouts.
The management of orders, shipments and payouts can vary from website to website.
Updated 3 months ago
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